A&P Topic Essay Example | Topics and Well Written Essays - 500 words

A&P Topic - Essay Example The use of an extremely low temperature stops every single biochemical process inside the cells including apoptosis and cell death procedures, thus the cells can be stored in a stagnant state for long periods of time till they are thawed for use. The temperature needs to be as low as -196˚C and the medium used now is liquid nitrogen. However, cryoprotective agents like DMSO and glycerol are used now to prevent intracellular freezing. Cells like microbial cells (protozoa, fungi spores etc), animal cells (oocyte, sperm, embryo etc) and viruses have been successfully cryopreserved till date. Cryopreservation is a boon for scientific development. Pregnancies have been possible using 20 years frozen embryos and ovarian cells can be stored to help women to conceive even after menopause. Cryopreservation of microbes is being conducted to add data to bio-bank, thus making it possible to study something even if it becomes extinct. Another extremely important use for cryopreservation is, pr eservation of stem cells. If a new born’s stem cells (extracted from placenta) are preserved, they can be used for surgeries in his lifetime thereby eliminating surgical complications. Wildlife scientists are also contemplating to use this technique to save endangered species and clone some extinct ones. My first brush with Anemia was when I was inflicted by it. That is when I came up close and personal with the disease and gained information about it from my doctor. The most important transport fluid in the human body is the blood and the composition of which is complex and intricate. Anemia is the most common blood disorder which arises when there is a decrease in the number of RBC’s or in the amount of hemoglobin in the body. Since the primary work of RBC’s is to supply oxygen, shortage of it causes oxidative stress in the cells which leads to further clinical complications. The degree of the disease depends on the severity and the type of

Digital Marketing Plan for an online multi-brand retail Essay

Digital Marketing Plan for an online multi-brand retail - Essay Example It is targeting to cater to the online shopping needs of modern females of UK, by offering the next generation trends in the fashion segment. Situational Analysis The UK is recognized as one of the leading markets for manufacturing and evolution of the fashion in the global arena with textile industries producing 8.5 billion pounds of finished goods (Fashionunited, 2009). As of the year 2010, the UK fashion industry has been valued at around 21 billion pounds (Guardian, 2010).The recession and the slowdown in the markets all over the globe, created a down trend in the industry. Further slowdown happened in this particular sector, as more and more consumers tried cutting their expenses. Also, the continuous fear emerging out of the slowdown in the Euro zone and possible chances of a double dip recession has continued to impact the economy as well as public spending for the fashionable clothing sector (Centre For Retail Research, 2012). This has led to the retaliation of fears contributing to a possible bleak outlook for the UK fashion and garments sector. Also, there has been a unique factor that has been realised and noticed in this particular industry for the year 2011. The online model of purchase, which has been prompted by extensive promotion for the online model of shopping has started to cannibalize the in store sales. This has further impacted and hampered the sales that are happening in stores for the entire year of 2011 (Centre For Retail Research, 2012). Objectives The high end ‘New Waves’ is trying to act as a platform for providing a collaboration between the new and emerging pool of new designers as well as the fashion industry of UK. The primary focus of New Waves online model is to act as an online window for the fashion conscious consumers of UK and introducing them to the next big thing that is going to happen in the fashion industry of UK. They are making efforts to aim for a 65% recall from the total target segment, within a period of 6 months duration. It also is trying to achieve the objective of promoting itself as a national level clothing brand in the UK Market. Strategy Segmentation Marketing segmentation is an important and vital role, which is employed by all organizations large or small and is considered as an extremely strong weapon in identifying the target consumers (Charles, Hair & McDaniel, 2011, p. 260). New Waves, in an attempt to promote itself as a national level brand in the UK market are essentially targeting the modern fashion conscious female consumers of the UK zone falling within the age bracket of 18-36 yrs. Targeting The modern generations of consumers, who are mostly falling within the specified age group, are increasingly becoming tech savvy and are more increasingly inclined towards the internet. So, it will be very much essential for the brand to target and communicate as well as interact with the consumers in order to make the brand’s presence felt online to these young consumers. Positioning In an effort to communicate the brand well in the minds of the modern consumers of UK, New Wave should increasingly use a combination of st rategies and tactics for promoting the concept online. The best way to make this happen is to use a number of effective online promotional tactics. Tactics and Actions New Waves can utilize a variety of online promotional strategy and techniques in an effort to market its platform and communicate effectively to the young target segment. In an effort to communicate with the young fashionable modern consumers, New Waves should think of making its presence felt by tying up and collaborating with various online fashion magazines like MC Magazine,